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Get to know us
At Astitva Elegance, we believe wellness is not a trend — it's a return to our roots.
Born from a deep respect for nature and inspired by the rich heritage of India’s traditional remedies, our mission is to make clean, honest, and effective wellness essentials accessible to everyone.
Our mission
At Astitva Elegance, our mission is to reconnect people with the purity of nature through products rooted in India’s timeless wisdom.
We are committed to delivering clean, organic, and effective wellness solutions — like Ashwagandha, Moringa, and Triphala, to nutrient-rich fruit and vegetable blends — crafted to support a balanced, easier lifestyle in today’s fast-paced world.
Through ethical sourcing, sustainable practices, and unwavering quality, we strive to make traditional wellness simple, trustworthy, and accessible for all.
Our vision
To revive Country's ancient wellness heritage and make it a global symbol of natural, sustainable living.
At Astitva Elegance, we envision a world where the forgotten power of nature is rediscovered and embraced — offering every individual access to pure, purposeful, and traditional remedies that nourish the body, mind, and soul.
We're here to bring timeless wisdom back to life — and make it thrive in modern homes, one scoop at a time.
Our team
Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.
Esther Bryce
Founder / Interior designer
Lianne Wilson
Broker
Jaden Smith
Architect
Jessica Kim
Photographer